Tesla to Drop ‘Misleading’ Marketing in Germany Touting Model 3Tesla Inc. agreed to change the way it advertises the Model 3 sedan inGermany by getting rid of fuel-savings claims the nation’s fair-competitionwatchdog said are misleading.
The company has been promoting the four-wheel-drive version of the car onits German-language website as being capable of reaping 5,000 euros ($5,654)
in savings over five years off the car’s price tag of 56,380 euros.
Wettbewerbszentrale, the Munich-based watchdog, says Tesla has agreed todrop such references to “price after estimated savings” as of March 20.
The offending bits of language are “arbitrary, lack transparency andinfringe rules on actual and clear pricing” practices, according to theorganization, which is a self-regulatory body with 1,200 member companiesthat agree to uphold voluntary fair-competition rules.
New registrations of Teslas in Germany totaled just 137 vehicles last month,according to the Federal Motor Transport Authority. The company is lookingto significantly increase deliveries in Europe by beginning shipments of theModel 3 this quarter. Germany offers subsidies to electric-car buyers, andChancellor Angela Merkel is counting on a rapid uptake of low-emissionvehicles from the start of the next decade.
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