Japan's tourism recovery accelerates

#accelerate#travel#attractRecently, in order to attract more international tourists, the Japan Travel Industry Association (JATA) announced its 2022 tourism recovery plan, launched a series of overseas study groups, and plans to hold the Japan Tourism Expo (TEJ) and the fifth edition in September. TEJ Ministerial Roundtable. Several Japanese tourism operators said that the recovery of the local tourism industry is accelerating, and the first wave of international tourists is expected to mainly come from South Korea.
It is understood that JATA's 2022 tourism recovery plan includes: measures to stimulate domestic travel demand, activities to revive international tourism, digital transformation, and setting sustainable development goals to promote sustainable tourism. The COVID-19 pandemic has given the Japanese travel industry an opportunity to think about the future of tourism and discover sustainable business models that promise a tourism renaissance. Therefore, this year JATA will focus on business activities that need attention to promote the further pursuit of sustainable tourism business models in the tourism industry.
Ikehata, Director General of JATA, pointed out that it is necessary for the tourism industry to reduce costs and improve operational efficiency by jointly utilizing various infrastructures, and to promote an environment that maximizes the utilization of human resources, especially through relevant talents, to enhance their value. To this end, the JATA program will work to promote the effective use of human resources through a series of multiple training programs conducted by JATA. On the other hand, the pursuit of sustainable tourism is also related to the pursuit of sustainable business models for tourism. At this stage, Japan is actively moving towards global standards. JATA has made the promotion of sustainable tourism a cornerstone of its business plan and has carried out specific activities related to it.
On the other hand, in order to resume the overseas travel business of Japanese travel agencies, JATA delegations have successively visited Hawaii and South Korea, confirmed the local reception environment and safety measures, and expressed Japan's positive attitude, willingness and expectations for the recovery of overseas travel business. Next, JATA will also strengthen cooperation with the Japan Keidanren (Kidanren) to jointly appeal to the Japanese government to fully liberalize immigration controls and ensure that the recovery and revival of Japan's tourism industry does not lag behind the international market.
In addition, Japan Travel Expo (TEJ) will return to Tokyo after a lapse of four years and will be held at Tokyo Big Sight from September 22 to 25. At the same time, the fifth TEJ Ministerial Roundtable, held in cooperation with the UNWTO, will also be held on September 22. It is expected to gather tourism ministers and leaders of global trade organizations from around the world to discuss the challenges and challenges faced by the tourism industry. opportunities and will build the resilience of the industry by advancing responsible tourism development.

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